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Info
Rivian Fleet
Light Phone Light Phone III
Magic Leap Brand / Website
Cape Cod Compass Brand
Tempo Rebrand
Apple NDA
Magic Leap | NVIDIA

Filson Smokejumpers
Rivian First Mile
Cape Cod Compass Getting It Up
Magic Leap Making AR Possible
Floyd Outdoor
Cape Cod Compass Lifegaurds
Floyd Lived In
Bode fw2018
Magic Leap ML2
DIG | Champlaign Orchards
Floyd Sectional
Magic Leap Magic Leap Is
Bode CFDA
   

Sundial LLC is the office of Aaron A. Binaco, an American art director, strategist and creative director. Over the last 15 years he has led projects for global brands including Apple and Rivian, and most recently led the rebrand of Magic Leap in partnership with Google as ECD. In 2024, he founded Cape Cod Compass, where he serves as Editorial and Creative Director of the annual publication. 

Please email for more information and availability: info@sundial.world
01.Rivian

Creative Direction
Art Direction
Web 


2022

Led Fleet-launch creative [3D, photo, film, web] viewed 2M+ times in first month; contributed to a 100k preorder pipeline.
02.Light Phone

Art Direction
Casting
Storytelling
Strategy

2024
Led storytelling, strategy and art direction for the launch of the Light Phone III, resulting in $1M of pre-orders.
03.Magic Leap

Creative Direction
Strategy


2025



Orchestrated full company rebrand with Google as strategic partner; delivered new identity, art direction, brand voice, and guidelines adopted across all global communications.
04.Cape Cod Compass

Creative and Editorial Director
Founder
Case Study Coming Soon

2024 -

Creative, editorial and brand direction for the annual publication.
05.Tempo

Art Direction
Creative Direction
Strategy

2023
Directed full company rebrand to increase engagement + sales; developed new design system, art direcection, brand voice, and digital presence.

06.Apple

Art Direction
Agency: TBWA\Media Arts Lab



2019


Designed multi-media extentions and communications across the Apple ecosystem.

07.Magic Leap | NVIDIA

Creative Direction
Strategy


2023
Director, Aaron A. Binaco DOP, Brandon Kuzma
Creative + Film direction for the first collaboration between NVIDIA and Magic Leap.


08.Filson

Art Direction
Design


2017
Art direction and design for the first of a now annual collaboration between Filison and the USDA.
09.Rivian, First Mile

Art Direction
Strategy

2021
Art direction and stratgy for Rivian First Mile.
10.Cape Cod Compass

Creative Direction

2025

Getting It Up, from Issue 02 — photographed by Cole Barash.
11.Magic Leap

Creative Direction
Strategy


2025
Director, Aaron Binaco DOP, Alonso Homs Production
Stewarded creative + film direction for Making AR Possible — part of a Magic Leap roadshow as its Google partnership evolved.
12.Floyd

Creative Direction

2021
Led storytelling across web, email, social, and TV for the launch if the Floyd Outdoor Collecton.
13.Cape Cod Compass

Art Direction
Creative Direction


2024  
Art + creative direction for a story on Wellfleet Lifegaurds — photographed by Caroline Tompkins.
14.Floyd

Art Direction
Creative Direction


2022
Floyd Lived in series.
15.Bode

Art Direction
Design


2018
Art Direction & Design for FW 2018, Dear Home.